Audience Measurement Across Web and Mobile - AVC

With leading web properties like Facebook and Twitter now seeing up to half of their traffic on mobile, it's hard to get a sense of what is going on with their audiences by looking at Alexa, co...

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Audience Measurement Across Web and Mobile - AVC

Source: AVC

With leading web properties like Facebook and Twitter now seeing up to half of their traffic on mobile, it's hard to get a sense of what is going on with their audiences by looking at Alexa, comScore, Quantcast, etc. The same is true of our portfolio companies and their competitors. Gone are the days when […]