How Kelly Wearstler designed her new H&M collection

Swedish retailer H&M is breaking into Milan Design Week with a new collection in collaboration with the award-winning interior designer Kelly Wearstler. Wearstler’s high-profile work, including the interiors of the Proper Hotels, and for celebrity clients like Cameron Diaz and Gwen Stefani, has earned her A-list status in the industry. Now, with a first-of-its-kind collection, H&M is bringing Wearstler’s high-end designs to Main Street. “The constraints were very real. Everything had to work within specific production and shipping parameters. But that actually became a creative driver,” Wearstler tells Fast Company over email. “Working at this scale pushed me to distill my ideas—how to create something artisanal and expressive, but also accessible and adaptable to different ways of living.” [Photo: H&M Home] The 29-item collection of furniture, decorative objects, and textiles that includes a modular sofa, marble serving tray, and carved-