Is Twitter A Substitute For Set Top Box Data? - AVC

For the past decade, the cable and television industry has been working to use set top box data in the way that click stream data is currently used on the web. To some, it is seen as the holy grail...

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Is Twitter A Substitute For Set Top Box Data? - AVC

Source: AVC

For the past decade, the cable and television industry has been working to use set top box data in the way that click stream data is currently used on the web. To some, it is seen as the holy grail and/or the savior of the television business. The thinking is that if TV viewers can […]