This is why helping people remember is the best strategy

High-speed winds and sideways rain swept through the courtyard of Parque Lage in Rio de Janeiro. Participants received instructions to stay put. This was both bad and good. It was bad because we were all stuck. At the same time, it was good, because at least we were stuck an hour before my keynote address. We were at a climate conference in Brazil for the week, where I was due to present a speech on design thinking and leadership. This was something I took more as a suggestion than a mandate. My first slide featured a Mary Oliver quote on it that said, “There is only one question: how to love this world.” The wind howled. One of the producers panicked. I had a well-designed deck to go along with my speech. But other than that, I felt good about going analog. The lights flickered on and off, and she turned to me to ask what we should do. Without hesitation, I said, “Let’s light candles.” The pressure to produce more Business beats to the drum of bigger, faster, forever more. We cel