What Is Evergreen Content & Why It's Worth Writing
Most content marketers spend most of their time chasing what’s new—what’s trending, what’s viral, what just dropped in the algorithm. And yet some of the most valuable traffic I e...
Source: Advantage Biz Marketing
Most content marketers spend most of their time chasing what’s new—what’s trending, what’s viral, what just dropped in the algorithm. And yet some of the most valuable traffic I ever generated came from an article I wrote in 2019 that still ranks on the first page today. That’s evergreen content, and if you’re not building […]